John's CSIT155 Degree Completion Blog

Target Market Analysis for Interactive Presentation Audience Engagement Solutions (AES)      This market analysis is to specify a proper market segment to advertise to for AES.      The Audio-Visual Industry has been turned upside down due to Covid-19. All meetings have become virtual and companies have had to adapt. Primarily that adaptation has been to take products that have already existed and try and get them to fit a new platform. I believe there is another period of adaptation coming as meetings begin the transition to be back in person. The most logical transition step is going to be a hybrid-type meeting with in-person and virtual audiences. How do you bridge the gap, and can that same product be used moving forward?      AES is looking to target event planners, public relations specialists, training managers, marketing directors, and audio-visual technicians. Jo b Title 2019 Jobs Expected Growth % Women Training Manager

 Subway vs Hungry Bear      Subway and Hungry Bear both sell sandwiches and salads. That seems to be where most of their similarities end.      Subway is an international restaurant chain with over 40,000 location worldwide and over 20,000 in the United States alone (pre-Covid numbers). Subway is trying to reach a very large audience. They do tend to prioritize healthy, environmental, and convenient.      Hungry Bear is a local sandwich shop that has had up to 3 locations (pre-Covid) and currently has 1. They focus locally. Their logo is a take on the California state flag. They are trying to reach hungry people with a macho feel.      Subway is trying to reach healthy eaters. Subway portrays itself as being health conscious. Their website talks about having “real wild caught tuna” and “double up on protein”. Their ad photos at the top feature large amounts of vegetables. The Subway website features grilled chicken, lean meats, and colorful vegetables.      Hungry Bear is del

 The Key to Brand Development is Brand Analysis.     Real, in-depth analysis needs to be at the heart of every business venture. No good business is going to release a product without a thorough analysis. Is it functional, is it safe? Is there a market? How much does it cost to produce? How much can it be sold for? How many can we produce? How many do we need to sell? These questions are just the tip of the iceberg for most product research. A company’s brand needs to be viewed in the same way. It is a commodity that needs to be properly invested in and strategized.      One of the best tools that should be utilized is some form of SWOT analysis. SWOT (strengths, weaknesses, opportunities, and threats) is used to develop strategic planning. Analyzing strengths allows a company to identify good places to start really identifying their brand. By understanding what a company does well, they can play to their strengths. Understanding weaknesses likewise is a good start to mitigating thos

 Sydney Gardner Justin Hernandez Janet Walker Anthony McCarthy

Gates N Fences   This website is full of problems. It is incredibly poorly C.R.A.P.H.T.E.D..   The header is jarring and painful to read. There is very little that is well contrasted. There is too much text.   They could leave the contact information at the bottom of the page, or they could move the contact information to a separate contacts page. The paragraph above the header and the paragraph in the header could be moved into a sub-header section. The coloring could be more tied into the background aesthetic. The text could be made to have a greater contrast so that it is easier to read.   The links are a total mess. There are too many to be listed completely in a column on a single page. Additionally, many of the links are duplicated in a separate text box for additional links. More of them are duplicated in the main body text. This makes it difficult to know if you are following the correct link. It also makes it more difficult to read the page.   They could reduce the t

          Any company that has a website should have visible links to their social media accounts. Not having them on there can lead to a lot of confusion. Having them small and unobtrusive is better than not having them, but still isn’t great.           When individuals have to search for your social media presence, they get to control the narrative. If a company has a negative mention with a social media platform, that may show up in the search before the actual account. Also, if you have a common name, like IATSE, IBEW, Freeman, or Encore, a simple internet search may show a different company first, leading people away from your site.           Having a poor social media site, or one that is not kept up is also a poor reflection on a company and is also potentially dangerous. If a company creates a social media profile, then ignores it, it can be compromised. People can make bad posts, or bad comments. People can also hack the account and create negative impressions about a comp

 https://www.freeman.com/      “An increasing number of screens and platforms compete for your audience’s ears and eyes each day. None can truly captivate their attention. Because traditional media falls short in creating genuine human experiences.      Brand experience is the only medium that can employ every human sense to tell your story. Powerful brand experiences fully immerse audiences in sights, smells, and sounds. They invite people to discover through touch and taste.      Brand experience is the single channel that can shape how people feel about your brand. By incorporating many senses into the experiences we design for clients, we take audiences to interesting and surprising places. We invent new realities, and we connect people in incredible ways.”  https://www.freeman.com/about/what-we-do      Freeman Audio Visual is a private audio-visual company that specializes large event technology. They are a national company with ~5,000 employees nationwide. The have annual r

  https://encoreglobal.com/      “We’ve been creating memorable event experiences that connect and inspire, and engage and transform organizations for decades. With a customer-first mindset and a hospitality focus, we have an unmatched breadth and depth of event production services to support our customers through every step in the event planning and management process.      In partnership with event planners, hotels, venues, agencies and staging customers, we create and execute thousands of events annually – in person, virtual and hybrid – of any size, at any venue, anywhere in the world. Our core values are embedded in our DNA, and our team members are innovators and collaborators at heart – highly trained experts that intuitively combine creative, production and technology services to deliver unparalleled service excellence for you.”                          https://encoreglobal.com/about-us/#our-story      Encore Global is a private audio-visual company that specializes large

  https://www.ibew569.org/      “ Founded in 1920, IBEW Local 569 has over 90 years of electrical experience. Our members are skilled professionals who receive ongoing training throughout their career at our Electrical Training Centers located in San Diego and Imperial Counties. Not only are our members prepared for emerging technologies, they drive industry innovation.”   https://www.ibew569.org/about-us      IBEW Local 569 is the San Diego local Electrician union. Their jurisdiction covers San Diego and Imperial counties. They have 3,422 members and 24 Employees. They have a yearly income of ~$7,500,000.      There is a links page, but no social media links. There is a section on the homepage for links to their Facebook account, but no actual link.      IBEW 569 does a good job of keeping their Facebook, Twitter, and Instagram up to date and informative. Their YouTube account seems to be used situationally for specific campaigns. They should probably remove their Pinterest.

  https://www.local16.org/      “I.A.T.S.E. Local 16 provides stage craft and technical support to a wide variety of entertainment and event industries ranging from Motion Pictures, Commercial Production, Theatrical Events, Industrial Trade Shows, Live Concert Events, and many other venues from San Francisco to San Mateo to Napa and Sonoma Counties. We provide skilled, trained technicians in a multitude of disciplines including Lighting, Carpentry, Audio Engineering, Props, Makeup, Camera Operators, Video Engineering, Audio Visual Technicians, etc.”  https://www.local16.org/?zone=/unionactive/view_page.cfm&page=About      IATSE Local 16 is the San Francisco local stagehand union. Their jurisdiction covers the city of San Francisco as well as San Mateo, Napa, and Sonoma counties. They have 1,211 members and 30 employees. They have a yearly income of ~$3,000,000.      There are no links on their website that I can find.      IATSE 16 has very little social media presence. T

  http://www.iatse122.org/      “Local 122 has specialized in providing well-trained, professional and reliable crews for everything involved with production in Southern California since 1905.   Local 122 technicians are experienced in all technical aspects related to live theater, conventions, trade shows, audio-visual presentations, concerts, film, road tours and local productions. Our superior level of experience, professionalism and commitment to safety will provide you and your production with that much needed comfort of knowing that your show is in good hands and that you are receiving the best value for your labor dollars.”   http://www.iatse122.org/about-local-122/      IATSE Local 122 is the San Diego local stagehand union. Their jurisdiction covers the city of San Diego as well as San Diego, Imperial, and portions of Riverside counties. They have 437 members and 11 employees. They have a yearly income of ~$1,000,000.      The main section of their website has no mention

  Are Companies Doing It Right? Social media makes it easier than ever to create real communication between companies and clients. Consumers have a direct, and public, way to communicate with companies. Companies have an easier way to communicate directly with consumers. All of this requires new methods of listening and communicating. More individuals on both sides can speak for large groups of people.   Before social media there were advertisements, direct marketing, focus groups, surveys, and mailers. It was mostly broadcast. The other communication methods were private. The only real listening came from people that had the time to go to a focus group or take a survey. Complaints, or praise, were made via phone service or word of mouth. Neither led to a great deal of listening. Phone complaints or praise were still private and up to internal methods to be distributed.   Social media has changed the game. Public posts mean more than one set of eyes. Multiple consumers, but a

 Sydney Gardner Anthony McCarthy Anaid Nissan