John's CSIT155 Degree Completion Blog

 Social Media Management Tools Social media management tools are designed to reduce cost, provide efficiency, and deliver analytics to manage ROI. There are many options. Which option is best for a business depend very much on that business. First, let's examine what they all do. They all integrate multiple social media accounts into a single platform. They all manage post publication and scheduling. They all allow a variety of social media platforms (different amounts for each one). They all coordinate analytics, either onboard analytics, or coordinated external analytics. They all are going to cost. The free versions are basically trials designed to get companies to purchase a subscription service. Now the differences: Sprout Social.  Sprout Social is largely seen as the top of the social media management mountain. Sprout Social manages multiple social media channels with a "cohesive and powerful dashboard" https://www.pcmag.com/picks/the-best-social-media-management-an

Building Out Your Strategy Facebook. I would need to make at least 2 Facebook posts per week. This would include an initial time needed to generate a basic post concept; that would take at least 2 hours. The plan would be to schedule posts for Monday and Wednesday at 10am PT. Every post would have to have pictures with at least 1 post in the first month being a video. Each week the plan would be to have at least one organic post and one sponsored post. The sponsored posts would use a variety of setups from Creator Studio including slideshows, lead-building posts, and message posts. Building the posts and scheduling them should take about 2 hours per week. I would also need to spend some time each day responding to posts and liking other related businesses and consumers. Instagram. Like Facebook, the plan would be to have a base of 2 posts per week. They would be scheduled for Tuesday and Thursday and would be very similar to the Facebook posts. That should add about 1 hour per week.

Developing Your Marketing Strategy Social Media Platforms Facebook and Instagram. I don't really consider them separate entities at this point. They have different strengths and weaknesses, but those tend to be inherent in the types of posts on the sites. Facebook Creator Studio is a great tool for managing both Facebook and Instagram business accounts. Using Creator Studio you can create a variety of posts and schedule them for appropriate times. Facebook Analytics also would be valuable. Facebook Analytics gives you detailed data about your audience and when they are online. Using the demographics information on Facebook allows a business to target the right population at the right times, even to customize different content for different demographics. Blogger. I really have enjoyed using Blogger. As a submission media for the class it has been a breath of fresh air. Learning a platform while completing assignments has been awesome. It is easy to use and customize. My business w

What we Learn from Facebook Analytics Recent Posts Music sells for the venue. It was mentioned in the fall post that the Brewery had been presenting live music and had to stop due to the pandemic. The Spring numbers for recent posts shows a dramatic uptick in Reach for posts that are discussing the live music at the venue starting back up. Posts that are announcing live music not only had a greater reach, they also had significantly more reactions than other posts. Likewise, posts announcing upcoming music drove significantly more reactions than the thank you post. I can’t see the entire post, but I would suggest tying in thanks with invites to the next music event and even make sure to highlight more about the next music event more than the thanks. Post Reach This section seems simple but has a lot of important drivers in it. It gives really good insight into the cost benefits of sponsored posts vs organic posts. By constantly viewing Post Reach you can get a better understandin

What we Learn from Google Analytics Audience Reports are at the core of business analytics. Who is viewing your online material and when? Google Analytics can further analyze the data by separating different audience segments, measure active users, and provide detailed information on individual user behavior. This kind of reporting is key to analyzing online production. Using these reports you can view audience data on how many people viewed the content, which people viewed the content, and how responsive they were to the content. Using this data allows you to understand each segment of your audience and create content appropriate to them. Audience Demographics , much like audience reports gives a road map to who is viewing your content and which pieces work best to reach them. Every business has a planned audience, but that isn't necessarily the audience that you are reaching. Understanding demographics can work in many ways. If you are reaching your desired audience, your plans

Developing Online Advertising Objectives are critical to building a successful ad campaign. Choosing an objective helps you identify the most important outcome for an ad. Below are 3 ads and the accompanying objective. Build Brand Awareness.  As a new company, one of my immediate goals is to build brand awareness. Being active, liking posts, and producing content are great starts to any social media strategy. Ads are the next step. Ads to build brand awareness should have nice simple graphics that easily identify the company. They should have a simple description of what the company does. Finally, they should have a call to action like a "Like" button to drive likes and follows. This type of ad should have a targeted, but still large, audience related to the field. Get More Leads Once you have some followers and have built your brand awareness, you need to convert that awareness into leads. This tends to be a more simple message. Hopefully many of the people that see this ad