Business Research - Analysis

        Any company that has a website should have visible links to their social media accounts. Not having them on there can lead to a lot of confusion. Having them small and unobtrusive is better than not having them, but still isn’t great.

        When individuals have to search for your social media presence, they get to control the narrative. If a company has a negative mention with a social media platform, that may show up in the search before the actual account. Also, if you have a common name, like IATSE, IBEW, Freeman, or Encore, a simple internet search may show a different company first, leading people away from your site.

        Having a poor social media site, or one that is not kept up is also a poor reflection on a company and is also potentially dangerous. If a company creates a social media profile, then ignores it, it can be compromised. People can make bad posts, or bad comments. People can also hack the account and create negative impressions about a company that appear to be completely genuine.

Comments

  1. Janet WalkerFebruary 10, 2021 at 4:30 PM

    I enjoyed visiting the websites of the companies you reviewed. They were very modern and easy to navigate. I found they had clear links to the SM platforms, but some were less active than others. I appreciate your final analysis. I had not really thought about the narrative being controlled via an external search. -Jan

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