Email Marketing - Newsletters In general, conventions require a great deal of planning. Consequently, convention trends tend to evolve slowly. I feel like AES newsletters should be sent out quarterly. Most conventions take 6-12 months for planning. Most event planners only handle 1-2 large events per year. Quarterly newsletters would have the best chance of reaching the appropriate audience with timely information; without being overwhelming. New technology features, rollouts, and updates of our service would be the most important things to highlight each quarter. Most technology releases and updates happen on about that timeline, so that would work very well. Even though that information would be the most important, it wouldn't necessarily be the most highlighted information. New and updated trends within the industry would be the most highlighted features. New technology is great, but showing how that new technology supports what the event planners are already working on w...
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