John's CSIT155 Degree Completion Blog

 My Instagram Hashtag Use I used Facebook Creator Studio to schedule my posts. It was surprisingly simple to setup and use. It is another easy way to schedule posts from your PC or Mac. I used several of the hashtags that I discovered in my research of other businesses. Often competitor research is a great way to figure out where you should start and then expand from there. I also utilized web searches for frequently used hashtags associated with my industry. Just be careful if you do that; the internet has a long memory, but old hashtags may be useless. Specifically I used #hybridevents, #virtualevents, #entertainment, #training, #conference, #convention, #tradeshow, #marketers. Theses are all fairly specific to my industry. I used a few on each post and varied them. My goal was to use different hashtags to try and drive traffic to my page. I didn't feel like I needed to overwhelm any one hashtag, but get the page out to several appropriate hashtags. Monday, Tuesday, and Thursday

 Comparative Instagram Hashtag Review IATSE 122 - iatse.122.official / iatse.122.yw IATSE 122 makes effective use of Instagram using two accounts for different demographics. The majority of their hashtags are related to unions, stagecraft, and labor (#unionstrong, #iatse, #solidarity, #behindthescenes). They have 1,012 followers for their official account and 479 followers for their young worker account; with only 420 members. They tend to post bi-weekly to each account with similar content. The last post was on 3/19/2021. Their best reacted to content tends to be videos of events and personal photos; the more candid the better. They do a good job getting responses getting approximately 1 like per 20 followers per post. The majority of responses are likes or views, they have few comments.  I would suggest having less structured content and more videos. Many of their most responded to posts are candid personal shots of members doing activities and events. Their videos tend to also draw

  How Other Class Businesses Use Instagram I commented on: claresdigitalmarketing _sydneysapothecary_ flowersannettegomez thealibibrewingco wulv_media little_sweetheartsdaycare beautifulni_healthyni

 These posts are part of my introductory series. They lay out more detail about the business and its direction. The 4th post is the start of a series of links to articles explaining the importance of the tools of AES. I have them set to post Tuesday, Wednesday, and Thursdays at 9am PT, 12pm ET. That way they will post when most people are working. Event planners usually have busy Fridays, generally on site and out of the office. Mondays are usually days off, after operating events over the weekend. I commented on the business pages of Daniel England, Joseph Pass, Eric Tangedal, and Haruka Yamaguchi.

Facebook Business connections 1. Showfloor - Virtual Trade Shows, Expos, and Job Fairs - @showfloor     Showfloor is a company that plans and executes virtual events. They are a fairly new company, but this is also a fairly new industry. Finding companies that are new to the space can help us grow together. Being new means they may not have as many long-term connections, and may be available to collaborate on future events. 2. Corporate Events, Inc. - @corporateeventsinc     Corporate Events, Inc. is a local show production company. They are a full-production audio-visual company. They are a little under-sized, but they are local. Local companies mean local contacts. Interacting with local companies on social media can more easily lead to person-to-person meetings in the future. Additionally, the ability to work together on local events makes the most sense and potentially the largest margins. 3. The Event Planners Association - @theeventplannersassociation     The Event Planners Assoc

Facebook Insights      Post reach and post engagement are tracking tools offered by Facebook to track how well your message is getting out to the public.      Post reach is a tracking measurement of how many people saw a particular post. Page reach is a similar metric but tracks the total views that all posts receive. Post reach gives a good indicator of how many people are seeing your traffic. Post reach can provide good insights into the best times of day to post content. Different demographic and geographic groups are on Facebook at different times of day. By measuring post reach you can more accurately post content at the appropriate times of day to reach the most eyeballs. Post reach information can also help determine if you have connected with active Facebook users or casual observers. It can also help determine if people liked your page, and then blocked your posts. Post reach can also help determine appropriate content to be seen through Facebooks algorithms. Post reach is