John's CSIT155 Degree Completion Blog

Target Market Analysis for Interactive Presentation Audience Engagement Solutions (AES)      This market analysis is to specify a proper market segment to advertise to for AES.      The Audio-Visual Industry has been turned upside down due to Covid-19. All meetings have become virtual and companies have had to adapt. Primarily that adaptation has been to take products that have already existed and try and get them to fit a new platform. I believe there is another period of adaptation coming as meetings begin the transition to be back in person. The most logical transition step is going to be a hybrid-type meeting with in-person and virtual audiences. How do you bridge the gap, and can that same product be used moving forward?      AES is looking to target event planners, public relations specialists, training managers, marketing directors, and audio-visual technicians. Jo b Title 2019 Jobs Expected Growth ...

 Subway vs Hungry Bear      Subway and Hungry Bear both sell sandwiches and salads. That seems to be where most of their similarities end.      Subway is an international restaurant chain with over 40,000 location worldwide and over 20,000 in the United States alone (pre-Covid numbers). Subway is trying to reach a very large audience. They do tend to prioritize healthy, environmental, and convenient.      Hungry Bear is a local sandwich shop that has had up to 3 locations (pre-Covid) and currently has 1. They focus locally. Their logo is a take on the California state flag. They are trying to reach hungry people with a macho feel.      Subway is trying to reach healthy eaters. Subway portrays itself as being health conscious. Their website talks about having “real wild caught tuna” and “double up on protein”. Their ad photos at the top feature large amounts of vegetables. The Subway website features grilled chicken...

 The Key to Brand Development is Brand Analysis.     Real, in-depth analysis needs to be at the heart of every business venture. No good business is going to release a product without a thorough analysis. Is it functional, is it safe? Is there a market? How much does it cost to produce? How much can it be sold for? How many can we produce? How many do we need to sell? These questions are just the tip of the iceberg for most product research. A company’s brand needs to be viewed in the same way. It is a commodity that needs to be properly invested in and strategized.      One of the best tools that should be utilized is some form of SWOT analysis. SWOT (strengths, weaknesses, opportunities, and threats) is used to develop strategic planning. Analyzing strengths allows a company to identify good places to start really identifying their brand. By understanding what a company does well, they can play to their strengths. Understanding weaknesses likewise is a ...

 Sydney Gardner Justin Hernandez Janet Walker Anthony McCarthy

Gates N Fences   This website is full of problems. It is incredibly poorly C.R.A.P.H.T.E.D..   The header is jarring and painful to read. There is very little that is well contrasted. There is too much text.   They could leave the contact information at the bottom of the page, or they could move the contact information to a separate contacts page. The paragraph above the header and the paragraph in the header could be moved into a sub-header section. The coloring could be more tied into the background aesthetic. The text could be made to have a greater contrast so that it is easier to read.   The links are a total mess. There are too many to be listed completely in a column on a single page. Additionally, many of the links are duplicated in a separate text box for additional links. More of them are duplicated in the main body text. This makes it difficult to know if you are following the correct link. It also makes it more difficult to read the page.  ...

          Any company that has a website should have visible links to their social media accounts. Not having them on there can lead to a lot of confusion. Having them small and unobtrusive is better than not having them, but still isn’t great.           When individuals have to search for your social media presence, they get to control the narrative. If a company has a negative mention with a social media platform, that may show up in the search before the actual account. Also, if you have a common name, like IATSE, IBEW, Freeman, or Encore, a simple internet search may show a different company first, leading people away from your site.           Having a poor social media site, or one that is not kept up is also a poor reflection on a company and is also potentially dangerous. If a company creates a social media profile, then ignores it, it can be compromised. People can make bad posts, or ba...

 https://www.freeman.com/      “An increasing number of screens and platforms compete for your audience’s ears and eyes each day. None can truly captivate their attention. Because traditional media falls short in creating genuine human experiences.      Brand experience is the only medium that can employ every human sense to tell your story. Powerful brand experiences fully immerse audiences in sights, smells, and sounds. They invite people to discover through touch and taste.      Brand experience is the single channel that can shape how people feel about your brand. By incorporating many senses into the experiences we design for clients, we take audiences to interesting and surprising places. We invent new realities, and we connect people in incredible ways.”  https://www.freeman.com/about/what-we-do      Freeman Audio Visual is a private audio-visual company that specializes large event technology. They are a...