Week 15 Part B

Building Out Your Strategy

Facebook. I would need to make at least 2 Facebook posts per week. This would include an initial time needed to generate a basic post concept; that would take at least 2 hours. The plan would be to schedule posts for Monday and Wednesday at 10am PT. Every post would have to have pictures with at least 1 post in the first month being a video. Each week the plan would be to have at least one organic post and one sponsored post. The sponsored posts would use a variety of setups from Creator Studio including slideshows, lead-building posts, and message posts. Building the posts and scheduling them should take about 2 hours per week. I would also need to spend some time each day responding to posts and liking other related businesses and consumers.

Instagram. Like Facebook, the plan would be to have a base of 2 posts per week. They would be scheduled for Tuesday and Thursday and would be very similar to the Facebook posts. That should add about 1 hour per week. Like Facebook I would also need to spend time each day responding to comments and following other Instagram pages. 

LinkedIn. LinkedIn would start by building a page for my business. That should take at least 2 hours, based on previous page builds. Then I would need to build out the networks for both myself and my business. I already have a LinkedIn profile, but I could help expand my business by concentrating on expanding my personal network to fit my business. Then I would need to build my company's network for the same purpose. Building those networks would take at least 2 hours of work, and would require an extra hour each week to maintain them. I would also work on starting / joining / taking over at least one LinkedIn Group. I think that Groups on LinkedIn are underutilized, but could have a good impact on a growing business if run correctly.

Blogger. The first thing to do would be to build a business blog. Building the page should take around 2 hours. Before publicizing my blog I would need to have blog posts to start with. I think that I would need at least 4 blog entries before I could even start to advertise it. That should take 4-8 hours depending on length. After that I would need to write a new blog entry at least weekly. That would be another 2 hours. Then I would need to advertise my blog by posting on Facebook, Instagram, and LinkedIn, another hour each week.



Comments

Post a Comment

Popular posts from this blog

Week 9 Part A

 Adding a Personal Touch   People are scared of new things. People don’t like using products they don’t know or understand. Personal stories can be a great way to introduce people to new products by appealing to their emptions.   A “how-to” blog or vlog can introduce people to a new product. A “how-to” post can be even more effective by showcasing individuals that are also new to the product. Think of old infomercials. They would almost always have a host that was “inexperienced” with the product and a host that was the expert. The expert would show the “novice” how to use the product and it would appeal to the average person. Your blog can do the same.   Case studies can appeal directly to people, the more genuine the better. People like to read about real product experiences. People read reviews on Amazon, Yelp, TripAdvisor, and RateMyProfessors. Blogging can be an easy and curated way to provide your own reviews. Real customer reviews provided as blogs or vlogs can help inspir
Read more

Week 16

 Social Media Management Tools Social media management tools are designed to reduce cost, provide efficiency, and deliver analytics to manage ROI. There are many options. Which option is best for a business depend very much on that business. First, let's examine what they all do. They all integrate multiple social media accounts into a single platform. They all manage post publication and scheduling. They all allow a variety of social media platforms (different amounts for each one). They all coordinate analytics, either onboard analytics, or coordinated external analytics. They all are going to cost. The free versions are basically trials designed to get companies to purchase a subscription service. Now the differences: Sprout Social.  Sprout Social is largely seen as the top of the social media management mountain. Sprout Social manages multiple social media channels with a "cohesive and powerful dashboard" https://www.pcmag.com/picks/the-best-social-media-management-an
Read more

Week 10 Part A

 Email Marketing - Newsletters In general, conventions require a great deal of planning. Consequently, convention trends tend to evolve slowly. I feel like AES newsletters should be sent out quarterly.  Most conventions take 6-12 months for planning. Most event planners only handle 1-2 large events per year. Quarterly newsletters would have the best chance of reaching the appropriate audience with timely information; without being overwhelming. New technology features, rollouts, and updates of our service would be the most important things to highlight each quarter. Most technology releases and updates happen on about that timeline, so that would work very well. Even though that information would be the most important, it wouldn't necessarily be the most highlighted information. New and updated trends within the industry would be the most highlighted features. New technology is great, but showing how that new technology supports what the event planners are already working on would
Read more