Week 13 Part B

Developing Online Advertising

Objectives are critical to building a successful ad campaign. Choosing an objective helps you identify the most important outcome for an ad. Below are 3 ads and the accompanying objective.

Build Brand Awareness. 


As a new company, one of my immediate goals is to build brand awareness. Being active, liking posts, and producing content are great starts to any social media strategy. Ads are the next step. Ads to build brand awareness should have nice simple graphics that easily identify the company. They should have a simple description of what the company does. Finally, they should have a call to action like a "Like" button to drive likes and follows. This type of ad should have a targeted, but still large, audience related to the field.

Get More Leads


Once you have some followers and have built your brand awareness, you need to convert that awareness into leads. This tends to be a more simple message. Hopefully many of the people that see this ad will already have a basic understanding of who you are and what you do. This type of ad reinforces that awareness and asks for more direct contact. The best target for this ad is your own community. Target people that are more specific to your industry and that already like your page.

Open More Communication


Now it's time to really drive communication. Using a carousel ad build starts to show more of what you can provide. This type of ad can really help to drive communication. The specific ask at the bottom is to send a message. The targeted group for this type of ad is similar to the above ad. This ad can also build off the previous ad. Once individuals have contacted you for more information, or to visit your website, it becomes a great time to reach out to start a real conversation about your company's products and services.

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