Week 9 Part A

 Adding a Personal Touch

  People are scared of new things. People don’t like using products they don’t know or understand. Personal stories can be a great way to introduce people to new products by appealing to their emptions.

  A “how-to” blog or vlog can introduce people to a new product. A “how-to” post can be even more effective by showcasing individuals that are also new to the product. Think of old infomercials. They would almost always have a host that was “inexperienced” with the product and a host that was the expert. The expert would show the “novice” how to use the product and it would appeal to the average person. Your blog can do the same.

  Case studies can appeal directly to people, the more genuine the better. People like to read about real product experiences. People read reviews on Amazon, Yelp, TripAdvisor, and RateMyProfessors. Blogging can be an easy and curated way to provide your own reviews. Real customer reviews provided as blogs or vlogs can help inspire trust and understanding about your products and services. Most people understand that reviews are curated and controlled. That doesn’t stop them from reading them. Sincerity does matter though. Reviews should be real. They should be allowed to have some flaws, they don’t need to be perfect, but they should be positive.

  For AES we should use case studies about our products as well stories about audience response systems in general. Presentations generally make most people nervous. Adding layers and things that presenters have to do makes them even more nervous. Using personal stories from real presenters about how easy and beneficial our product offerings can be could really drive business. Tons of studies show that audience response systems improve presentations by driving audience engagement and retention. The best audience response systems are easy to use and make presentations easier for presenters by helping to drive their presentations to their audience’s interests. Personal success stories could be instrumental in driving revenues.

Comments

  1. Sydney GardnerApril 4, 2021 at 9:27 PM

    Hey John,

    I definitely agree with you that people rather have a genuine experience when it really comes to anything. More and more people are preferring for those experiences because it gives people a chance to somehow connect which is something we all try to do.

    ReplyDelete
  2. Ty MorissetteApril 5, 2021 at 1:34 PM

    Finding the right way to connect with your target audience can be difficult. The personal touch and relating experiences, I feel, is a good way to close that gap.

    ReplyDelete
  3. Caleb SanchezApril 5, 2021 at 3:21 PM

    Hey John,

    So true people love reading reviews on products and services, I know for myself that anything I am going to purchase I look at the reviews. I actually look at the worst reviews first and then I look at the good reviews to make decisions. But sincerity in the reviews is what is even more important then a glowing review.

    ReplyDelete
  4. Janet WalkerApril 10, 2021 at 6:52 PM

    I really enjoyed your perspective on this subject, especially the reference to old infomercials. I don't write the blog posts on my husband's site and I personally feel like they are disconnected from the reader. I hope to direct him into making the posts more relatable.

    ReplyDelete
  5. Eric TangedalApril 16, 2021 at 3:20 AM

    Wow, thanks for this. I never really thought about how the presenter of the product may be more comfortable and confident speaking about personal experience rather than making the presentation more complicated than it needs to be, and this could make the audience more confident in the products as well.

    ReplyDelete

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