Week 9 Part B

 Categories

Breaking blogs and posts into categories is just as important as creating multiple pages on a website. Visitors should not have to read through everything that you post just to get to what they are interested in. Site navigation should be easy. Blog categories help make searching through your content easy.

AES would have at least 3 categories of blog/vlog posts. The first would be testimonials. Personal reviews are incredibly important to customers. Commercials, ads, and influencers will get customers to your site, but personal stories make the sale. Customers love to read and see stories about other people like them using products. Individual users' stories make the process personal.

The second would be instructional. Customers don't like being confused. Having easy to find instructional blog or vlog posts is essential to any tech business. Within this category would be subcategories for text / video / and audio instructions. Creating duplicate content in multiple forms takes a minimum amount of extra time, but being able to reach different customers in ways that are better and easier for them can make a huge sales difference.

Third would be stories. Large conventions tend to have a lot of fancy decorating, extravagant features, and beautiful views. It would be crazy not to take advantage of that. Large scale stories related to successful events is a great way to show off what can be. 

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Sydney Gardner

Anthony McCarthy

Tess Truesdale


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