Week 10 Part A

 Email Marketing - Newsletters

In general, conventions require a great deal of planning. Consequently, convention trends tend to evolve slowly. I feel like AES newsletters should be sent out quarterly. 

Most conventions take 6-12 months for planning. Most event planners only handle 1-2 large events per year. Quarterly newsletters would have the best chance of reaching the appropriate audience with timely information; without being overwhelming.

New technology features, rollouts, and updates of our service would be the most important things to highlight each quarter. Most technology releases and updates happen on about that timeline, so that would work very well. Even though that information would be the most important, it wouldn't necessarily be the most highlighted information.

New and updated trends within the industry would be the most highlighted features. New technology is great, but showing how that new technology supports what the event planners are already working on would be the key to new business. Showing an in-depth knowledge of the entire industry would show that we are focused on helping planners to have a great event, not just on our own technology. Having a focus on convention trends would also help us to focus our efforts in utilizing our technology to help event planners. Cooperation is the key to any successful business partnership.

We would also need to have an events section. Planners love to see pictures of their own successful events. It plays to their egos. Additionally, planners like to see what other events are doing so that they can meet or exceed their competitors. If we can show, in pictures, how our technology has been used by other conventions, it will drive event planners to work with us to get even better results.

Comments

  1. Ty MorissetteApril 12, 2021 at 1:41 PM

    Quarterly newsletters are good for what I do as well. For me, There may not be enough content for a monthly. If the is something which needs to get out there, I could do a special release for that item or subject.

    ReplyDelete
  2. Haruka's CSIT 155 - Spring 2021 Class blogApril 13, 2021 at 7:45 PM

    I also think quarterly newsletters are good because too much newsletter will not read the email on the contrary. It will be uneffective.

    ReplyDelete
  3. DanApril 22, 2021 at 12:29 PM

    Quarterly newsletters allows you to gather the information you need to present a valuable and thought out manner. Monthly newsletters can lack significant substance which will overtime lead to lower engagement. I think there are cases where monthly could work, such as big well established companies, as not only will they have funds and research to create an enticing newsletter, but they also potentially have a following that is dedicated to reading monthly content. As a small business, its important to focus on quality and not quantity, and it seems li

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 9 Part A

 Adding a Personal Touch   People are scared of new things. People don’t like using products they don’t know or understand. Personal stories can be a great way to introduce people to new products by appealing to their emptions.   A “how-to” blog or vlog can introduce people to a new product. A “how-to” post can be even more effective by showcasing individuals that are also new to the product. Think of old infomercials. They would almost always have a host that was “inexperienced” with the product and a host that was the expert. The expert would show the “novice” how to use the product and it would appeal to the average person. Your blog can do the same.   Case studies can appeal directly to people, the more genuine the better. People like to read about real product experiences. People read reviews on Amazon, Yelp, TripAdvisor, and RateMyProfessors. Blogging can be an easy and curated way to provide your own reviews. Real customer reviews provided as blogs or vlogs can help inspir
Read more

Week 16

 Social Media Management Tools Social media management tools are designed to reduce cost, provide efficiency, and deliver analytics to manage ROI. There are many options. Which option is best for a business depend very much on that business. First, let's examine what they all do. They all integrate multiple social media accounts into a single platform. They all manage post publication and scheduling. They all allow a variety of social media platforms (different amounts for each one). They all coordinate analytics, either onboard analytics, or coordinated external analytics. They all are going to cost. The free versions are basically trials designed to get companies to purchase a subscription service. Now the differences: Sprout Social.  Sprout Social is largely seen as the top of the social media management mountain. Sprout Social manages multiple social media channels with a "cohesive and powerful dashboard" https://www.pcmag.com/picks/the-best-social-media-management-an
Read more