Week 1B: Social Media Platform Strategies

     I think that the line between social media sites that are specifically for, or that work best for business or personal use has really blurred as social media has evolved. Marketing departments have many goals and objectives. That is how I think that sites may be best differentiated.

    Facebook has an older demographic that tends to resemble older media in many ways. The layout looks like a magazine or newspaper. The individual posts look like articles, and often read that way. More traditional media forms still thrive on the site. Static ad images are all over Facebook. The system of reactions tends to be easy and intuitive. Making posts and commenting is simple. Facebook seems to be great for reaching out to an older audience, or reinforcing existing business relationships with younger users.

    LinkedIn, GlassDoor, and FairyGodBoss are great for business networking. It also has the capacity to advertise services to professionals. If your business offers professional services, then these platforms may be perfect for you. Likewise, if your personal goal is to connect with other professionals for personal or professional reasons, then these platforms also work. 

    Twitter seems to be a total mixed bag. Twitter typically requires more consistent commitment. Feeds are quick. Whether for personal or business uses Twitter requires constant update and review. It also requires constant new updates and tweets. Repeats can get you banned. Professionally, it requires a lot of interaction and generation of new content, but that can be powerful. Twitter also lends itself to a more conversational tone, so examples like the "Rio" interaction from the book can be very powerful.

    Instagram seems to have a great capacity for professional advertising. Posting new and interesting photographs seems to be an area that traditional marketing would have a tremendous advantage. Also, the mystery of a photo (or story) with minimal context can draw people in. It has great potential for a mixture of traditional marketing campaigns with new social media strategies.

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