Week 1B: Social Media Platform Strategies
I think that the line between social media sites that are specifically for, or that work best for business or personal use has really blurred as social media has evolved. Marketing departments have many goals and objectives. That is how I think that sites may be best differentiated. Facebook has an older demographic that tends to resemble older media in many ways. The layout looks like a magazine or newspaper. The individual posts look like articles, and often read that way. More traditional media forms still thrive on the site. Static ad images are all over Facebook. The system of reactions tends to be easy and intuitive. Making posts and commenting is simple. Facebook seems to be great for reaching out to an older audience, or reinforcing existing business relationships with younger users. LinkedIn, GlassDoor, and FairyGodBoss are great for business networking. It also has the capacity to advertise services to professionals. If yo...